Because sustainability is multi-dimensional and often involves competing interests, it can be difficult to define when considering the poultry industry’s significant impact.
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Sustainability in the poultry industry influences everything, including the consumer, producer, environment and financial status. Because sustainability touches each part of the poultry supply chain, defining what sustainability is and how to improve it can be challenging.
According to Ben Putman, analytics manager, Aligned Incentives – a sustainability organization – sustainability should not be viewed as an endpoint or a goal for producers, but as the collection of practices and strategies that ensure the long-term viability of the poultry industry, balancing environmental, economic and social concerns.
