The U.S. Grains & BioProducts Council (USGBC) recently led a team of U.S. barley and brewing industry leaders to Mexico to tour breweries and attend Cerveza Mexico, an industry conference in Mexico City. USGBC Senior Marketing Manager Javier Chávez (third from left) is pictured with the delegation.U.S. Grains & BioProducts Council
Estefanía Perez, USGBC deputy regional director in Mexico, and Javier Chávez, senior marketing manager, escorted a team that included Council members The Andersons, Briess Malt & Ingredients, Coldstream and the Montana Wheat & Barley Committee.
In Monterrey, the group toured two craft breweries, met with local brewers and visited a facility run by a major global beer brand to learn its input requirements. In Mexico City, the team held a roundtable with the Mexican Chamber of Brewers, Cerveceros de México, and each member company hosted networking events for Mexican attendees.
Perez said the meetings were meant to support future purchases of U.S. malt and let the delegation make its case on the quality and consistency of U.S. barley and malt.
"Strengthening existing partnerships, developing new business opportunities and reinforcing end users' preference for U.S. malt through direct engagement, technical exchanges and relationship building throughout the Mexican craft brewing supply chain keeps demand for U.S. barley high," Chávez said.
