A delegation from Northern Soy Marketing (NSM), representing farmer leaders from Minnesota, South Dakota, and Wisconsin, is embarking on a trade mission to Indonesia from February 17-21. The visit aims to foster direct relationships with international stakeholders and promote the quality of northern-grown soybeans.
NSM Chair Glen Groth emphasized the importance of personal connections in international business, stating, "Our customers want to understand where their beans are coming from and know the people behind the product."
Indonesia, the largest economy in Southeast Asia, presents a significant opportunity for U.S. soybean exports. Projections indicate a 3% annual growth in animal feed production, potentially increasing soymeal use by 47% by 2035. The broader Southeast Asian region is expected to see a 20% compound annual growth rate in animal protein consumption over the next five years.
Mike McCranie, NSM Director, highlighted Indonesia's potential as a key market for soybeans exported via the Pacific Northwest. The delegation plans to emphasize the consistency, reliability, and high quality of northern-grown soy during their meetings.
A crucial aspect of NSM's message involves redefining soy quality measurement. Instead of relying solely on crude protein content, the delegation will promote the use of the critical amino acid value (CAAV) as a more accurate indicator of nutritional value.
The trade mission, supported by the U.S. Soybean Export Council, includes farmer leaders, a University of Minnesota soybean researcher, and a poultry nutritionist, demonstrating NSM's commitment to strengthening trade relationships and expanding market share in Southeast Asia.
