According to the National Retail Federation, 41% of consumers use AI tools to help guide their purchasing decisions. With that in mind, Blue Buffalo has launched a new AI-powered tool designed to help dog owners compare their dog's current food with other brands.
Users can photograph or upload an image of a dog food bag, either their current brand or one they are considering. The tool then compares that product with the closest-matching Life Protection Formula recipe and displays ingredient and benefit comparisons.
The tool uses Google's multimodal Gemini model to recognize a dog food bag from a single photo and match it with a Life Protection Formula recipe. It can compare 60 products from brands including Purina, Purina Pro Plan, Hill's, Iams, Royal Canin, Rachael Ray Nutrish and Pedigree.
Consumers who buy a qualifying 5-pound bag of Life Protection Formula after using the tool can receive a rebate of up to $25 by uploading their receipt.
