The Specialty Soya and Grains Alliance (SSGA) has officially changed its name to the United States Identity Preserved Alliance, signaling a renewed focus on identity preserved agriculture and reinforcing its role as a steward of quality, traceability and food safety in U.S. premium crops.
Since its founding in 2019, the alliance has been the leading business group for identity preserved agriculture in the U.S. In 2021, it launched the U.S. Identity Preserved assurance protocol, a voluntary third-party program that verifies companies’ identity preserved systems to maintain crop integrity from seed to end user.
“The new name represents more than a change in branding. It solidifies that our focus is identity preserved agriculture,” said Randy Duckworth, executive director of the U.S. Identity Preserved Alliance. “Identity preservation is a growing priority as non-GMO, trait-specific and sustainably linked crops expand and industry demands more traceability. The United States Identity Preserved Alliance name can future-proof our organization.”
The alliance will continue to push key priorities established under SSGA, including transportation policy, container shipping and market development.
“Our new identity provides a stronger value position for the verified users using the U.S. Identity Preserved label in their packaging and marketing as a unified mark of quality assurance,” said Bryan Severs, chair of the alliance. “The change will also better align with our education and outreach and events, such as the upcoming Identity Preserved International Summit.”
The Identity Preserved International Summit is scheduled for March 22-24 in Ho Chi Minh City, Vietnam. The alliance will also hold its annual meeting April 7 and Transportation Go! conference April 8-9, both in Chicago.
