The U.S. Soybean Export Council (USSEC) has implemented a new regional model and leadership structure designed to enhance market alignment and expand global opportunities for U.S. soy.
Effective October 1, the restructuring realigns regional boundaries for export markets, streamlines international program administration and strengthens the organization's ability to support global priorities in response to shifting consumer demand, geopolitical dynamics and market access challenges.
"Guided by our core values and a commitment to continuous improvement on behalf of U.S. soybean farmers, USSEC regularly assesses its effectiveness and efficiency," said Jim Sutter, USSEC CEO. "The new structure strengthens our focus on strategic priorities and vital relationships, ensuring U.S. Soy remains the trusted partner of choice for customers around the world."
The reorganization creates four main regional divisions: East Asia (combining Greater China, Northeast Asia and Southeast Asia) led by Carlos Salinas as executive director; Middle East, North Africa & South Asia directed by Kevin Roepke; Europe & Americas under Rosalind Leeck; and Sub-Saharan Africa headed by Brent Babb, who will also lead the Soy Excellence Centers.
Additionally, the council is separating its animal and aquaculture programs under dedicated leadership. Morgan Cheatham, who joined USSEC in 2024 with experience in Sub-Saharan Africa and Southeast Asia operations, has been appointed director of aquaculture. Tom D'Alfonso, who previously oversaw both sectors, will now focus exclusively on animal nutrition as director.
The changes aim to allow regional leadership more time for advancing strategy, fostering innovation and strengthening partnerships throughout the soy value chain in more than 90 countries worldwide.
