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USDA prepares for trade mission to India

Scheduled from April 22-25, 2024, the mission aims to unlock the untapped market opportunities presented by India's 1.4 billion consumers

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The U.S. Department of Agriculture (USDA) is embarking on an trade mission to India led by Under Secretary for Trade and Foreign Agricultural Affairs, Alexis Taylor. Taking place from April 22-25, 2024, this mission aims to explore the untapped market potential of India's 1.4 billion consumers for U.S. agriculture. With notable tariff reductions on various products and a growing economy, India presents significant opportunities for American agribusinesses.

India's status as one of the fastest-growing economies in the world makes it an attractive destination for U.S. exporters. Its modern retail sector, expanding middle class, and efficient e-retail sector create newfound prospects for a diverse range of U.S. exports. From animal protein and dairy products to cotton and tree nuts, India offers a wide market for American agricultural and related products.

During the trade mission, U.S. agribusinesses will have the opportunity to engage in business-to-business meetings with potential importers from India, Nepal, and Sri Lanka. These meetings will provide a platform for establishing valuable connections and exploring potential partnerships. Additionally, the delegation will receive detailed market briefings from USDA staff and local/regional industry trade experts, gaining insights into the Indian market landscape.

The trade mission agenda includes engagements with USDA leadership, relevant retail visits, and site visits in New Delhi and the surrounding areas. These interactions will allow participants to gain a deeper understanding of India's agriculture and food industry. Furthermore, multiple networking opportunities will be provided, enabling participants to forge meaningful relationships with key stakeholders in the Indian market.

With total U.S. agricultural and related product exports to India, Nepal, and Sri Lanka exceeding $2.5 billion in 2022, there is a clear demand for American products in the region. From January to October 2023 alone, exports to these countries reached over $1.7 billion. By leveraging the opportunities presented by the growing Indian market, U.S. exporters can tap into this potential and further strengthen trade relations between the two nations.

To be considered for the India trade mission, U.S. exporters must submit their applications by Monday, January 22. The application process is straightforward and can be completed online. Interested parties should visit the USDA website and complete the trade mission application form to be considered for this exciting opportunity.

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