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Report: 4 factors that will drive alternative protein expansion

ADM’s 2023 Global Trends Report shares consumer and market insights to help usher in new protein innovations.

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Roundhere44 | PIXABAY.com

ADM has released a report detailing four factors driving the expansion of protein choices to feed the world’s growing population while keeping the planet’s best interest in mind.

“Creating a sustainable and secure food system that addresses the sensory experience, nutrition and accessibility is vital to supporting the needs of people around the world,” said Leticia Gonçalves, president, Global Foods, ADM. “We’re excited to share what we believe is needed to expand the protein ecosystem and encourage additional consumer acceptance and adoption.”

As food security, health and well-being, and sustainability continue to shape the food landscape, ADM said it is leveraging its knowledge of the alternative protein arena and proprietary, in-depth consumer and market insights to share how a diverse set of protein options, including plant-based and animal-based proteins, as well as novel sources and technologies, can help support each of these macro trends and what it will take to usher in new protein innovations.

“Understanding current consumer needs, anticipating future trends, fostering industry collaboration and investing in advanced technologies is crucial for developing and innovating a protein arena that prioritizes both people and the planet,” continued Gonçalves.

ADM has outlined what it will take to expand the alternative protein landscape while addressing concerns, demands and gaps:

  1. Anticipating the next wave of advancements: Accelerating consumer acceptance of future-state technologies that can deliver a diverse array of protein sources.
  2. Championing consumer adoption:  Solving today's consumer experience and addressing taste, texture and nutrition by merging what consumers want and communicating that effectively to encourage adoption of protein alternatives or hybrids.
  3. Bridging the gap to better nutrition: Innovating to support dietary diversity and improvements to nutrition, as well as increasing demands for specific wellness support.
  4. Solving accessibility with a tailored approach: Putting more emphasis on regional nuances and sustainable solutions to solve current global food system challenges.

Learn more about the four driving factors and find a breakdown of consumer and market insights here.

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