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Customers Connect at Global Grain Geneva

Global Grain Geneva is the world’s largest meeting place for the international grain industry

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Global Grain Geneva is the world’s largest meeting place for the international grain industry, bringing together more than 1,000 attendees representing international companies from all parts of the global grain trading community, providing first-hand insights on every aspect of the grain trade. USSEC takes part in this key event each year.

Global Grain Geneva 2020 took place on a virtual platform from November 17 to 19. USSEC leadership, including CEO Jim Sutter, Regional Director – Greater China Xiaoping Zhang, and Regional Director – Europe / Middle East-North Africa Brent Babb, assuming high-profile speaking roles.

Sutter’s presentation highlighted the 2020 soybean harvest, current stocks, and trade prospects for 2021; utilizing soybean meal mix to maximize livestock production; and growing opportunities for the plant-based protein sector.

Zhang spoke about the Chinese response to ASF and its impact on soy consumption. Zhang provided an overview of Chinese pork production; the long-term impact of ASF and structural changes in China’s meat consumption; immediate measures to fight ASF spread; and drivers for soy demand in the Chinese domestic market. Babb served on a panel discussion focusing on challenges and opportunities in the animal feed market, where he discussed sustainability, growth in the MENA region and Europe, the U.S. Soy Sustainability Assurance Protocol (SSAP), and the impact of COVID-19 on feed production and animal protein consumption.

“It’s really important for USSEC to take a leading role in events like Global Grain Geneva,” says Sutter. “We want to be sure that we are connecting with our customers around the world and providing them with the most relevant information about the U.S. Soy Advantage to help them to make good buying decisions for their businesses.”

Read the full report at USSEC.

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