Humanization 2.0 or even 3.0 is in full force in the pet space, with a majority of pet owners looking to provide their animals with the best, longest possible lives. What does that mean, exactly, for the pet food industry going into 2025? Well, according to industry experts themselves, it means some top trends dedicated to furthering that goal, including tailored pet food solutions (customization); functional ingredients covering a variety of preventive and acute health and nutrition challenges; and continued premiumization of all trends, in spite of current economic challenges.
“The humanization of pet trend has moved into hyperdrive, which reflects the growing bond between pets and their owners,” said Kate Wadman, customer marketing manager for Scoular, a corporation dedicated to the buying, selling, storage, handling and processing of grain, feed and food ingredients. “People consider pets as core members of the family and want to share their lifestyle and values with them. This trend will continue to revolve around keen interest in high-quality and human-grade foods but will also revolve around new food formats and messaging around emotional bonding and shared moments with owners.”
