A delegation from Northern Soy Marketing (NSM), representing soybean checkoff boards from Nebraska, North Dakota, South Dakota, Wisconsin and Minnesota, is set to visit Indonesia from March 2-9, 2024. The visit aims to promote U.S. soybeans and establish stronger trade relations with one of the largest importers of food-grade soybeans in Southeast Asia.
The delegation is comprised of notable figures in the soybean industry, including Nancy Kavazanjian, the director of the Wisconsin Soybean Marketing Board (WSMB) and Secretary of NSM; Glen Groth, a board member of NSM and director of the Minnesota Soybean Research & Promotion Council (MSR&PC); Seth Naeve, a respected researcher from the University of Minnesota; and Robert Swick, an expert poultry nutrition consultant. Their journey will start in Jakarta, move to Medan, and then circle back to Jakarta to conclude the trip.
Importance of the Indonesian market
Indonesia stands out as a critical market for U.S. soybeans, consuming 2.5-2.6 million metric tons (MMT) of food-grade soybeans annually, with 90% sourced from the United States. The demand for soybean meal in Indonesia is on the rise, growing by approximately 4% each year due to the expansion of the livestock and fishery sectors. In 2021, Indonesia's soybean meal imports reached 5.34 MMT.
Nancy Kavazanjian highlighted the trip's significance in expanding markets for U.S. soybeans, benefiting farmers across the United States. Glen Groth stressed the importance of showcasing the premium quality of northern soybeans, grown with careful practices that add value to Indonesian customers and businesses.
Throughout their visit, the delegation will engage with feed mill executives, nutritionists, and purchasers. A seminar in Medan will serve as a platform to educate attendees about the quality and advantages of U.S. soy. Additionally, Groth and Kavazanjian will share insights into their farming operations, emphasizing the quality of soymeal exported from the Pacific Northwest ports.
Strengthening trade relations
The visit underscores the importance of establishing direct relationships with Indonesian partners. Glen Groth emphasized the role of farmer checkoff leaders in verifying market development and the effective use of checkoff dollars. The delegation's efforts aim to solidify the market for northern soybeans, highlight U.S. soy's premium quality, and foster productive relationships with key Indonesian stakeholders.
