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Nutrien expands digital platform to streamline farm management

Online portal integrates retail, financing and agronomic tools for US agricultural operations.

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Nutrien Ag Solutions has enhanced its Nutrien HUB online portal, offering U.S. farmers a single platform that combines retail services, agronomic recommendations, environmental insights and financing options.

The expanded digital tool allows farmers to submit credit applications with results in minutes, make secure payments around the clock, view paperless statements and access financing offers directly through the platform.

"Farmers need more than inputs—they need a partner who helps them manage complexity with clarity and speed," said Rob Clayton, Senior Vice President of North American Retail.

Additional features include daily weather analysis videos with field-level details and collaborative crop planning tools to achieve desired agronomic outcomes.

The company is developing further capabilities, including tools for enrolling in competitive financing offers.

"By uniting our retail expertise with Nutrien Financial in one platform, we're making it easier for growers to focus on what matters most—running productive, profitable farms," Clayton added.

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