The Animal Agriculture Alliance, a non-profit organization dedicated to securing the future of animal agriculture, has announced its participation in Giving Tuesday on December 3. This global day of giving provides an opportunity for supporters to contribute to the Alliance's critical work in bridging the communication gap between farm and food communities.
In a significant boost to the campaign, U.S. Poultry & Egg Association has committed to matching donations up to $100,000, effectively doubling the impact of contributions received until Giving Tuesday. This matching initiative aims to amplify the support for keeping meat, dairy, poultry, eggs, and seafood on consumers' plates.
Hannah Thompson-Weeman, president and CEO of the Animal Agriculture Alliance, emphasized the importance of community support, stating, "Without the support of our members, donors, and sponsors, the Animal Agriculture Alliance would not be able to carry out our critical work to bridge the gap between farm and fork."
Founded in 1987, the Alliance brings together a diverse group of stakeholders in the animal agriculture industry, including farmers, ranchers, veterinarians, animal feed and health companies, processors, and allied associations. The organization's mission encompasses monitoring animal rights extremists, empowering agricultural advocates, and aligning industry stakeholders on key issues.
The Alliance's work focuses on three main areas: connecting key food industry stakeholders with information to address emerging issues, engaging food chain influencers to promote better understanding of modern animal agriculture, and protecting farmers' livelihoods by exposing misinformation that threatens food security.
As a 501(c)(3) non-profit, the Alliance relies heavily on donations to sustain its operations. Supporters interested in contributing to this Giving Tuesday campaign can make tax-deductible donations through the organization's website. With the matching donation from U.S. Poultry & Egg Association, contributors have a unique opportunity to double their impact in supporting the future of animal agriculture.
This Giving Tuesday initiative underscores the collaborative effort required to address the challenges facing animal agriculture and highlights the industry's commitment to transparency and consumer education. As the campaign gains momentum, it serves as a reminder of the vital role that animal agriculture plays in global food security and the importance of fostering understanding between producers and consumers.
