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Animal Agriculture Alliance launches Giving Tuesday campaign

U.S. Poultry & Egg Association pledges to match donations up to $100,000, boosting support for the non-profit's mission to safeguard animal agriculture's future.

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The Animal Agriculture Alliance, a non-profit organization dedicated to securing the future of animal agriculture, has announced its participation in Giving Tuesday on December 3. This global day of giving provides an opportunity for supporters to contribute to the Alliance's critical work in bridging the communication gap between farm and food communities.

In a significant boost to the campaign, U.S. Poultry & Egg Association has committed to matching donations up to $100,000, effectively doubling the impact of contributions received until Giving Tuesday. This matching initiative aims to amplify the support for keeping meat, dairy, poultry, eggs, and seafood on consumers' plates.

Hannah Thompson-Weeman, president and CEO of the Animal Agriculture Alliance, emphasized the importance of community support, stating, "Without the support of our members, donors, and sponsors, the Animal Agriculture Alliance would not be able to carry out our critical work to bridge the gap between farm and fork."