Aug 03, 2022

Will consumers push for human-grade animal feeds?

Human-grade ingredients are popular with consumers and pet lovers, but would pose challenges for feed mills

— By Emma Penrod

Should dogs eat what humans do? A growing segment of consumers say yes, they should. Could this pet food trend trickle down to impact animal feed production? And, with it, what opportunities and challenges would it create within the animal feed sector?

Consumer demand for human-grade ingredients, especially in dog and cat food, appears to be the latest frontier in the ongoing humanization of animal companions, according to Sean Delaney, a veterinary nutritionist and founder of Balance IT online formulation software for veterinarians. But there is also anxiety among consumers that traditional pet food products may not be safe for their animals.

Online, consumer-facing blogs and posts by influencers are rife with claims that conventional pet food...

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