Mars Petcare is teaming up with Big Idea Ventures, a global investor in the foodtech and agritech, to launch of the Next Generation Pet Food Program.
The pilot initiative, in collaboration with AAK,specializing in plant-based vegetable oils and fats, and Bühler, a global technology partner for the food, feed and mobility industries, is designed to drive innovation in pet food and engage with the startup ecosystem to develop more sustainable solutions. The program is looking for startups working on sustainable protein and fat that can support pathways to reducing carbon emissions in pet food production. This includes novel ingredients and trailblazing processing technologies, such as upcycling food waste and innovative extraction methods.
“This initiative aims to highlight the exciting opportunity for developing sustainable pet food products. It represents a significant step forward in fostering innovative, eco-friendly solutions within the pet food industry,” said Andrew D. Ive, founder and managing general partner of Big Idea Ventures.
“At Mars Petcare, our purpose is: a better world for pets," said Elise Malandain, VP R&D, Mars Petcare. "This program aligns perfectly with our commitment to sustainability and innovation, and we are excited to collaborate with startups that share our vision."
Startups will be chosen based on their innovative solutions, production volume capability, potential to reduce the carbon footprint of pet food products, and willingness to collaborate with partners. While APAC-based startups are preferred, companies from all geographies are encouraged to apply.
“Ensuring a sustainable source of pet nutrition requires new ideas, technologies, and innovative practices," said Dr Ian Roberts, CTO at Bühler. "Collaborative innovation between industry leaders like Mars Petcare and Big Idea Ventures attracts startups from both within and beyond the pet care sector, supporting them in scaling their solutions to enhance the sustainability of pet nutrition. We are eager to see the innovative solutions that will emerge from this program."
For more information, visit bigideaventures.com/petfoodprogram. Interested startups are encouraged to apply as early as possible and will be able to do so until early September.
According to Petfood Industry's Top Pet Food Companies, Mars Petcare is globally one of the top two pet food companies. Its nearly 50 pet food brands include five, billion-dollar brands. The company is increasingly looking to diversify its revenue streams. Mars Petcare also owns the BluePearl chain of emergency and specialty veterinary care clinics Banfield and VCA animal hospitals.
Adapted from a press release.
