Oct 06, 2021

Midland Marketing Joins Truterra

Network will allow co-op to offer tools to optimize sustainability, profitability

source: Midland Marketing Cooperative

Midland Marketing Cooperative has joined the Truterra™ network, the only farmer-owned and farmer-driven food and ag sustainability program in the U.S., launched by Land O’Lakes Inc. in 2016.

Being part of the Truterra network will allow Midland Marketing to offer local producers a powerful suite of tools to help them optimize sustainability and profitability. Through Truterra, producers are also better positioned to access opportunities to be rewarded for stewardship, including carbon and emerging ecosystem services markets.

Producers working with Midland Marketing will now have access to the Truterra™ Insights Engine, a best-in-class sustainability tool that allows producers to generate a stewardship baseline for every field and then predict and measure the impact of implementing specific conservation practices on both the environment and their profitability.

Midland Marketing will work with interested producers to document their current practices and then unlock insights about their fields to evaluate and implement conservation practices to better achieve agronomic and economic goals. With Truterra, producers retain ownership of their data at all times.

“We are seeing the shift in the retail consumers. They want a wholesome sustainable product that producers are creating while bettering the world we live in,” says Kevin Royer, CEO of Midland Marketing.

“Midland Marketing producers have been leaders in the Ag industry with adopting to no till and conservational practices; we are happy to bring a program to them like Truterra that will acknowledge their stewardship practices.”

Using the Truterra™ Insights Engine will also help producers determine if they qualify for opportunities to earn money by improving their stewardship. In February 2021, Truterra launched its carbon credit program, a transformational new carbon program that will help producers generate and sell carbon credits to private sector buyers.

For the first offer, participating producers will receive $20 per ton of carbon with payments this fall for this first tranche of credits. Qualifying producers will be compensated for carbon sequestration retroactively up to five years based on the soil health practices they adopted in prior growing seasons.

Participating in future offers requires data and getting started with the Truterra™ Insights Engine is a great way for producers to be ready to take advantage of new revenue streams as they emerge.

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About Midland Marketing Cooperative Inc.
As a full-service, member-owned cooperative, Midland Marketing has roots in north central Kansas that extend back more than 100 years. Midland Marketing provides various products and services including agronomy, feed, grain, refined fuels, lubricants, farm supplies and crop financing. Midland Marketing has 10 supply sites and 11 elevators in a six-county service area that have a combined grain storage capacity of nearly 12.6 million bushels.

About Truterra, LLC
Truterra is a leading sustainability solutions provider, advancing and connecting sustainability efforts throughout the food system at scale – from farmers to ag retailers to value chain collaborators including food and fiber companies.

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