Central Valley Ag Cooperative (CVA) is excited to announce Growing Agriculture Together, a multi-platform campaign centered around education.
The campaign consists primarily of videos and free downloadable resources available in an online media center. These resources are available for anyone who wants to grow their knowledge about the agriculture industry, whether in the classroom, at home or in the workplace.
“Closing the gap between our producers and consumers is critical to the future success of agriculture,” says Carl Dickinson, CEO of Central Valley Ag. “Growing Agriculture Together was built to help consumers understand the producer. We want to start a conversation.”
CVA set out to provide content for people of all ages to expand their knowledge about agronomy, cooperatives, energy, feed, and grain to get the conversation started. Dickinson is optimistic that this new resource will be a valuable tool for agriculture educators and others across the Midwest.
“As an ag teacher, I am excited to use the educational information provided by CVA in my classroom. These resources will be pivotal in my quest to educate about the co-op, grain, agronomy, energy, and feed,” says Jason Hirschfeld, Agricultural Educator and FFA Advisor at York Nebraska High School.
“My classroom clientele is changing every day. My students may live in a rural setting, but not everyone has family ties to agriculture. It’s important to teach about these topics and the value local cooperatives bring to our community.”
Morgan Nitsch, Lincoln Kansas High School, says Growing Agriculture Together is going to be a fantastic asset to her curriculum planning as a new agriculture educator.
"It's a great way to bring information about real-life agricultural industries into the classroom," she says. "I will most definitely be utilizing this resource tool and highly recommend it to other ag educators looking for up-to-date resources."
The content provided by Growing Agriculture Together was developed internally by Central Valley Ag. The marketing department worked closely with CVA employees to create materials that provide the facts about the various divisions within the cooperative.
CVA employees, customers, and industry partners all played a valuable role in ensuring the campaign accurately represents modern-day agriculture.
Visit the Growing Agriculture Together website to explore the media center filled with videos and free downloadable resources: growingagriculturetogether.com.
