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Glencore Agriculture to Rebrand as Viterra

CEO: This is an opportunity to unite business under one brand

Viterra svg

Glencore Agriculture said it will rebrand itself this year as Viterra in a further change at the grain trading firm following its spin-off from commodities giant Glencore Plc, reports Reuters.

Viterra is the name of the Canadian-based firm whose acquisition in 2012 helped Glencore become a leading international grain merchant.

“With the investment by CPP Investments and British Colombia Investment Management Corporation (BCI) in 2016, we now have three strong shareholders who share our vision for future growth and success," Glencore Agriculture CEO David Mattiske said in a statement. “Viterra is a globally recognized brand within the business. It also has a deep connection to agriculture, with Viterra meaning vitality from the earth.

Mattiske said this is an opportunity to unite the business under one brand with a shared purpose and identity.

“We are planning for a smooth transition to the new brand over the coming months, while for employees and customers it’s business as usual," he concluded.

About Glencore Agriculture

Glencore Agriculture is a global leader in the origination, handling, processing and marketing of agricultural commodities and products. With operations in more than 35 countries and a workforce of over 16,000, it offers a strategic network of storage, processing and transport assets and infrastructure and strong relationships along the supply chain.

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