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New Vision Co-op Joins Truterra Network

Network will allow co-op to offer tools to help optimize sustainability, profitability

Truterra VIA Truterra Sep 2021

New Vision Co-op announces it has joined the Truterra™ network, the only farmer-owned and farmer-driven food and ag sustainability program in the U.S., launched by Land O’Lakes Inc. in 2016.

Being part of the Truterra network will allow New Vision Co-op to offer local farmer customers a powerful suite of tools to help them optimize sustainability and profitability.

Through Truterra, farmers are also better positioned to access opportunities to be rewarded for stewardship, including carbon and emerging ecosystem services markets.

Farmers working with New Vision Co-op will now have access to the Truterra™ Insights Engine, a best-in-class sustainability tool that allows farmers to generate a stewardship baseline for every field and then predict and measure the impact of implementing specific conservation practices on both the environment and their profitability.

New Vision Co-op will work with interested farmers to document their current practices and then unlock insights about their fields to evaluate and implement conservation practices to better achieve agronomic and economic goals. With Truterra, farmers retain ownership of their data at all times.

“New Vision is excited to be partnering with Truterra," says Josh Hilbrands, New Vision Agronomy Department Manager. "We feel this partnership will allow our customers the opportunity to take the next step in their on the farm sustainability. In today’s ever-changing environment there is much to learn.

“Truterra is one of the firsts to help promote stability and improve crop production while protecting the health of our nation’s soil. I am confident that through this partnership our producers will use Truterra’s insights and platforms to implement new technologies to help us grow for the future.”

“Truterra is excited to have New Vision join our network expanding our footprint in Minnesota and bringing agronomic insights and industry connections to their farmers, so they can protect and restore their land, and unlock its deeper value,” says Mariah Murphy, Truterra Field Team Leader.

Using the Truterra™ Insights Engine will also help farmers determine if they qualify for opportunities to earn money by improving their stewardship.

In February 2021, Truterra launched their carbon credit program, a transformational new carbon program that will help farmers generate and sell carbon credits to private sector buyers.

For the first offer, participating farmers will receive $20 per ton of carbon with payments this fall for this first tranche of credits. Qualifying farmers will be compensated for carbon sequestration retroactively up to five years based on the soil health practices they adopted in prior growing seasons.

Participating in future offers requires data and getting started with the Truterra™ Insights Engine is a great way for farmers to be ready to take advantage of new revenue streams as they emerge.

For more information about working with New Vision Co-op and getting access to new offerings through Truterra, visit or

About New Vision Co-op
With roots reaching back to 1901, New Vision Co-op serves more than 2,000 member-owners in southwest Minnesota, northwest Iowa and eastern South Dakota from 19 locations.

About Truterra, LLC
Truterra is a leading sustainability solutions provider, advancing and connecting sustainability efforts throughout the food system at scale – from farmers to ag retailers to value chain collaborators including food and fiber companies.

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