Viterra has officially rebranded Gavilon Agriculture Investment, Inc. (Gavilon) to Viterra.
The rebranding comes after Viterra closed its acquisition of Gavilon on October 3, 2022.
Effective February 27, Gavilon will be known as Viterra and the Viterra brand will be implemented across the business in the U.S. and Mexico. Nebraska will continue to be the headquarters for Viterra’s U.S. and Mexico business.
“Today is an important milestone in the integration of Gavilon into our global network, as we adopt the Viterra brand across the Gavilon business,” said David Mattiske, CEO of Viterra.
“Operating under one brand globally provides us with consistency across our network, allowing us to fully leverage Viterra’s reputation as an industry leader.”
Viterra operates in 37 countries, with a fully integrated agriculture network connecting producers and consumers to supply sustainable, traceable and quality-controlled agricultural products. With the acquisition of Gavilon, Viterra now has a material presence in every major exporting region in the world.
“Today’s launch of the Viterra brand across our operations in the U.S. and Mexico sets the stage for the continued growth and investment across our network,” said Rayner Freyberg, CEO of Viterra US & Mexico. “We will continue to look for ways to strengthen our business and create additional opportunities for our employees, producers, and customers.”
Freyberg said the change will not impact who producers, customers and vendors work with within the company, nor change the high level of service they have come to expect.
"Today the Viterra name and logo will begin to roll out across the U.S. and Mexico and this process will continue until all aspects of the Gavilon brand have been updated," said Freyberg. "This change will not impact any open contracts, banking information, or tax identification numbers.