Why only some broiler feed additives succeed

These additives succeed not because they are fashionable, but because they solve problems nutritionists cannot ignore.

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Ioannis Mavromichalis
January 26, 2026
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Chaser223 | BigStock.com

If success in feed additives was measured by novelty, broiler diets would look very different; in reality, they do not. After reviewing countless formulations and discussing diets with nutritionists across continents, one pattern becomes impossible to ignore: only a small group of additives truly survives commercial scrutiny.

These additives succeed not because they are fashionable, but because they solve problems nutritionists cannot ignore.

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