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GSI Refreshes Brand Identity, Website

Changes reflect the brand’s commitment to helping make customers’ jobs easier


GSI, a manufacturer of grain storage, monitoring, conditioning and material handling, has unveiled an updated brand identity and website.

The changes reflect the brand’s commitment to helping make customers’ jobs easier and the work they do more profitable.

The refreshed identity includes a modernized logo that evolved from the original to preserve the equity the brand has earned over nearly 50 years serving farmers and commercial grain operations all over the world.

GSI’s iconic letters, which have represented its equipment for a majority of its history, remain. They are uncontained to increase versatility and have been refined for greater symmetry and strength.

The letters are bright and recognizable using GSI’s well-known ochre color. A new tagline, “Take control”, accompanies the logo to communicate how the brand helps customers take charge of their success.

“GSI is known for proven and dependable grain systems. But, GSI is more than reliable equipment”, says Stefan Caspari, senior vice president and general manager for AGCO’s Grain and Protein brands.

“This is an exciting time in GSI’s history. Together with our partners, we are growing even more focused on supporting our customers through quality and innovation to help put them in control of their success through smarter protection.

The refreshed brand identity articulates our customer-centered mindset and our commitment to helping them make the most from what they produce, which helps us deliver against our stated purpose of farmer-focused solutions to sustainably feed our world.”

The website has also been redesigned for easier navigation and access to information.

It highlights the brand’s broad range of solutions and prominently features several new innovations including the EVO-50 grain bin, Select and Select IS chain conveyors.

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