Rock River Laboratory announced the launch of its Family of Brands Tuesday, incorporating A&L Canada Laboratories and Woods End Laboratories along with two rebranded facilities.
Brand consolidation details
The newly formed group includes Agri-Labs and Frontier Labs, now operating as Rock River Laboratory-Iowa and Rock River Laboratory-Indiana, respectively. The consolidation creates a global laboratory network serving agricultural and cannabis industries.
“The family of brands is a natural evolution as customer service and dedication to accurate information for decision-making are long-time foundations of every laboratory now in our network,” said Zachery Meyer, Rock River Laboratory CEO. “This change isn’t a new book; it’s simply a new chapter for both our customers and internal teams.”
Enhanced capabilities
The expanded network will leverage expertise across various agricultural sectors to grow capabilities and provide more customer access points. The organization plans to utilize worldwide resources, technology and reach to deliver insights that help customers overcome operational challenges.
“We’re amping up the broad expertise, strong analytics and insights, and comprehensive soil, feed, and environmental testing to cover the data needs of our customers - allowing them to make better decisions,” said David Williams, global sales director for the new group.
Service commitment
The Rock River Laboratory Family of Brands employs specialists across multiple fields, providing analytical results through advanced diagnostic systems and research-supported analyses. The family-run organization focuses on empowering companies, consultants and farmers with knowledge, precision and confidence in their decision-making processes.
