Orffa unveiled a renewed purpose, vision, and mission centered on its new brand promise: “Orffa. The science in your feed.” The company emphasizes placing validated science at the core of its solutions to support customers and partners with expertise and data that deliver measurable value across animal farming.
Responding to the feed industry’s demand for transparent, evidence-based insights, Orffa aims to enhance formulation efficiency, performance predictability, and sustainability through a strengthened scientific foundation. The company’s updated mission statement, “We empower viable animal farming through science-driven specialization,” highlights its focus on innovative, validated solutions for future-proof animal production.
Recent initiatives include advancing gut health analytics via a partnership with Florates, collaborating on methane abatement with SeaForest, and completing external verification of Life Cycle Assessment data for its digestibility enhancer Excential Energy Plus by the Global Feed LCA Institute. These efforts reflect Orffa’s commitment to peer-reviewed science and environmental transparency.
Arno van der Aa, Director of Marketing & Innovation, said the renewed direction will drive innovation, expand global research collaborations, and deliver measurable benefits to animal farming.
Orffa’s refreshed identity launches on its corporate website and will be showcased at upcoming industry events, including Poultry India and VIV Middle East Africa, reinforcing its role as a science-driven partner in sustainable animal farming worldwide.
