Farmobile CEO Jason Tatge lays out four predictions for Ag Tech in 2019 in a report at PrecisionAg.com.
1.Businesses that serve farmers will shift to an outcomes-based model
Business that supply to farmers are going to have to have some skin in the game and share in the enormous risk farmers take on growing season after growing season. These companies will begin getting paid based results, on yield, and on a farmer’s revenue.
2. Every field will become a research plot
With farmers collecting more (and more precise) data than ever, companies have an opportunity to gain incredible insight into how their products work on a full field
3. Ag retailers are going to define their digital strategies in 2019
Ag retailers will have to develop data strategies and use farmer-collected data in a much quicker fashion.
4. Data will decommoditize food
Advances in agricultural data collection, as well applications of blockchain, promise to create a transparent supply chain.
Read the full report at PrecisionAg.com.
