Walinga has promoted Jacob Broekema to international sales manager, effective May 1, 2026, as part of a planned leadership transition that will extend through July 2027. The move positions the company for continued growth while preserving decades of market knowledge and customer relationships.
Veteran leader plans retirement
Paul Broekema, who has served as international sales manager for more than 40 years, announced his intention to retire by July 31, 2027. His tenure has shaped the company’s global presence and established long-term partnerships across international markets.
The extended timeline allows for comprehensive knowledge transfer and ensures customers experience no disruption in service or account management.
Proven internal candidate steps up
Jacob Broekema brings several years of experience as Walinga’s international sales representative to his new role. His promotion reflects established relationships with the company’s global network and demonstrated expertise in technical sales.
During the 15-month transition period, Paul Broekema will work alongside Jacob Broekema in a senior advisory capacity. The mentorship structure ensures market insights and technical knowledge accumulated over four decades remain integrated into the company’s international operations.
Customers will benefit from the combined expertise of both leaders throughout the transition, with no changes to existing account management or contact protocols. The succession plan balances fresh leadership energy with seasoned industry wisdom.
