What is the poultry industry’s strategy for feed?

If I had to reduce the poultry nutrition landscape to one core idea, it would be this: the industry is trying to get more from feed, with less waste and less guesswork.

In broilers and layers, nutrition is moving away from static formulations and toward precision. Companies and nutritionists are paying much closer attention to raw material variability, especially soybean meal, energy value, digestible amino acids and anti-nutritional factors. The aim is not simply to formulate cheaper diets, but to formulate smarter diets that perform more consistently.