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CoBank: E-Commerce Disruption Pushes Ag Retailers to Focus on Distribution, Service

Traditional ag retailers are doubling down on competitive advantages while building online presence

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A new report from CoBank says that while E-commerce remains relatively small, it is a growing segment of the overall agricultural retail marketplace.

Other highlights include:

  • Online ag retail startups are compressing margins for traditional ag retailers through increased competition and price transparency.
  • E-commerce platforms that lack a physical footprint will struggle to fully serve farmers, especially in the tight and uncertain time windows endemic in production agriculture.
  • Traditional ag retailers are doubling down on their competitive advantages while building their online presence.
  • An omni-channel strategy will be necessary for ag retailers to survive and grow in the digital age. This strategy requires investing in technologies to allow multiple avenues for farmers to interact with an ag retailer including through an online platform.

Click here to read the report.

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