As global demand for protein increases, ranchers, agribusinesses, restaurants and conservation partners are coming together to feed a growing population, address climate change and protect the planet.
Burger King restaurants and Cargill are teaming up with World Wildlife Fund (WWF) and ranchers within the Northern Great Plains to launch a three-year grasslands restoration program, reports the Aberdeen News.
This initiative brings together two major companies who deliver beef to Americans to support the rehabilitation of less productive soil into thriving ecosystems with cattle playing a critical role.
Through reseeding, the program aims to convert nearly 8,000 acres of marginal cropland throughout Montana and South Dakota to ecologically diverse grasslands with beef cattle as the primary grazers in the ecosystem to maintain it. If successful, the program is projected to save the carbon equivalent of driving nearly 70 million miles in an average passenger vehicle.