Eukanuba

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With bold strategies like new products, flashier packaging and exotic ingredients, it's no wonder the industry keeps growing.
Get in-depth with the Top 10 global petfood players
Eukanuba, magazine and website launch Cat College
Eukanuba invites 48 dogs for championship
Eukanuba showcases prebiotic line
Iams, Eukanuba offer prebiotic petfood
Vet: commercial food best for pets
Eukanuba introduces free iPhone application
Nestlé Purina's ad campaign for Alpo carries some risks, considering humanization and pampering comprise the top trend driving the petfood market.
Market Report: The dogness effect
Canidae touts its grain-free dog and cat food formulas with various 'wild' ingredientsincluding salmon.
Petfood goes wild
Top 10 global petfood leaders - 2008
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Innovation explodes!
Gourmetceuticals markets PPL-240, an antioxidant derived from a South American fern (Polypodium leucotomos). It has been clinically proven to protect cells against the damaging effects of free radicals. The FDA (US) has approved it for both human and animal consumption (www.gourmetceuticals.com).
Functional fixes
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