Petfood Essentials

May 1st, 2022May 2nd, 2022

Petfood Essentials 2022 will take place the day prior to the commencement of Petfood Forum on May 2 at the Kansas City Convention Center.

Innovation and pet food product launches have been a key driver for the pet food market’s ongoing growth—yet developing a new product is not always easy or straightforward. Pet food product development teams need to consider many factors, moving parts and competing interests to achieve a successful launch.

Petfood Essentials offers information, insights and tips on the most important stages and considerations for creating new pet food products, with industry experts providing an overview of the key steps and best practices to for winning in the pet food market. Participants in Petfood Essentials will get to practice these learnings during group exercises and a friendly competition throughout the day. Perhaps your team will come out on top!

Registration is now open with a Petfood Essentials and Petfood Forum 2-Day Combo Pass available, providing the best value.