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What Pigs Eat Matters to Millennials

Pig's diet influences purchasing decisions

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As consumer demand for pork remains high, millennial consumers say that what pigs eat has a strong influence on their pork-buying habits, according to a Cargill Feed4Thought consumer survey.

The survey, which polled more than 2,000 people in the U.S. and Spain, found that 43 percent of American millennials say that a pig's diet influences their purchasing decisions. In Spain, the second-largest pork-producing country in Europe, the number was about 65 percent of millennials.

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