Merchandisers' Corner
The Incredible Shrinking Margin
“I’m taking my soybeans down the road this year — their bid is a nickel higher than yours most days anymore, and their moisture discounts are better, too.”
Sound familiar? Managers always dread when farmers say they’re going elsewhere — whatever the reason. Sometimes a customer does leave because of price; that farmer is commonly known as a “transaction customer.” This customer typically has little loyalty and always has an eye for the better deal, and may come and go with...
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- The Magic of Trading in Limit Markets
Article • July 12th, 2011
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- Wheat: The Road to Convergence
Article • October 12th, 2009
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