CHALLENGES AND OPPORTUNITIES ABOUND
An agreement with Michigan-based Zeeland Farm Service, to market its Renew Meal feed, meets one challenge facing many ethanol plants: What to do with the co-products we produce?
Differentiation is very important to Renew as it seeks to position its branded feed line now and for years to come. Busch looks at a differentiation strategy as a huge opportunity to get closer to the marketplace.
“Part of what makes us different is how we push the technological envelope in every segment of production,” notes Busch. “From fractionation to our drying, conditioning and evaluation processes, new technologies elevate our performance and raise expectations of the co-products category.
“That means going out to our customers and suppliers to learn what’s important to them,” Busch emphasizes. “Whether its developing products with better amino acid profiles or pelletizing bran for fuel to capture 8,000 btu’s/lb. with less than 1% ash. This is what people want and we hope that they come to us for these solutions today, tomorrow and for years to come.”
