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October 01, 2018 | High Plains Journal
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USB Predicts Abundant Soybean Harvest

CEO hopes soybean associations will aggressively pursue new international markets

Photo: United Soybean Board

United Soybean Board CEO Polly Ruhland said there’s farmers who were enthusiastic about planting soybeans last spring. The increased acres indicate the confidence farmers have in the future of the crop, reports the High Plains Journal.

Ruhland says there’s no doubt the short-term prices for soybeans are exhibiting some volatility and farmers are suffering from this, and from increasing costs of production and lack of investment influx. She hopes USB and the other soybean associations — American Soybean Association (ASA) and the U.S. Soybean Export Council — can focus on doing their part to help in the short term by aggressively pursuing new international markets for our immediate crop as well as growth and development of countries that exhibit high potential for United States soybeans.

Product differentiation is more critical than ever in an extremely competitive global marketplace, says Ruhland.

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