The changing dynamic between agricultural companies and their farmer suppliers is forcing a shift in strategy among U.S. grain giants, reports The Wall Street Journal.
Cargill — which generates $115 billion in annual revenue — and its rivals are pushing efficiency at grain facilities, developing new technology for crop-planning and providing more personal attention to increasingly sophisticated operators of larger farms.
Among the shifts: low crop prices, farmers with more capacity to store their grain and competition for crops from livestock operations and ethanol plants. Venture capital-backed startups are developing services that scan a wider range of grain buyers or connect farmers directly with food makers.
Read the full article at The Wall Street Journal.
