February 12, 2014 |
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Animal Agriculture Alliance to Host 13th Annual Stakeholders Summit on Millennials

Will be held May 8-9 in Crystal City, VA

February 12, 2014 – Early registration is now available for the Animal Agriculture Alliance’s 13th annual Stakeholders Summit, to be held May 8-9 in Crystal City, VA.  This year, the Alliance’s showcase event will explore the theme of “Cracking the Millennial Code."

The Summit is a one-of-a-kind conference that is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies.  The Alliance welcomes Andy Vance, renowned agricultural journalist for Feedstuffs and active National Association of Farm Broadcasting (NAFB) member, as the 2014 Summit moderator.

While the 2013 Summit explored the role transparency and effective communications efforts play in countering misinformation spread by animal rights activists and other detractors, this year’s Summit will focus on the fastest growing demographic in the U.S.: millennials.
 
“At over 80 million strong, 'Generation Y' will define the demand for meat, milk and eggs and will play a crucial role in producing food for a growing global population,” said Alliance President and CEO Kay Johnson Smith. “Moreover, as countless millennials embark on parenthood, they will become the largest influences on America’s youth—our industry's future consumers.”
 
Summit highlights will include:

  • Panels on “Hot Issues” including: sustainability, Antibiotics, and Farm Size;
  • Expert Advice from chefs, restaurants, retailers and media on food issues & trends;
  • Testimony from marketing gurus discussing how to effectively connect with millennials; and
  • Reputation management advice and an interactive crisis management simulation.  

 

Details:
Early registration for the one-and-a-half day event is $375 for Alliance members and $425 for non-members; $325 for those in government or academia.  Media interested in registering should contact Emily Meredith.  Registration materials and a full event schedule (as of February 12, 2014) can be found on the Summit website.

This year, the Summit will be held at the Renaissance Arlington Capital View Hotel. Rooms are available at a special group rate of $195.00 per night on the hotel’s website or by calling (703) 413-1300. Conveniently located just one mile from Washington Reagan airport, this luxury hotel is nestled in the heart of Crystal City’s dining and business district.

As always, the Alliance’s Stakeholders Summit will be social!  Be sure to follow the hashtag #AAA14 for updates about the event.  For general questions about the Summit please contact summit@animalagalliance.org or call (703) 562-1411.
 
Get involved:
Show your support for the Alliance’s advocacy efforts by becoming an official Summit sponsor today!   For a complete listing of the 2013 Summit sponsors or to watch video recordings from  the 2013 Summit please visit the Alliance website. Current 2014 sponsors include: Conference Direct, Farm Credit and Watt Global Media. Additional Summit partners include: U.S. Poultry & Egg Association; Murphy-Brown LLC; Merck Animal Health; Diamond V; Zoetis; Provimi; Vance Publishing and many others.    
 
Please contact Emily Meredith, Communications Director at (703) 562-1413 to find out how to get involved by sponsoring the event or donating to the silent auction. 
  

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