ADM Animal Nutrition™, a division of Archer Daniels Midland Company (NYSE: ADM), announced today the launch of a new digital sales tool, the MycoLogic™ Feed Manager app.
Developed exclusively for ADM Animal Nutrition, MycoLogic Feed Manager is an iPad app designed to help ADM sales representatives effectively evaluate the nutritional needs of their customers’ livestock through a quick and thorough digital assessment.
The assessment begins with a brief in-app questionnaire which ADM representatives can walk through one-on-one with customers. The multi-question audit uses a decision tree algorithm to analyze the individual nutritional needs of each farm, deduce which, if any, naturally occurring toxins may be present in the region, and generate a recommendation specific to the environment, location, and on-farm challenges of that customer.
In addition, the MycoLogic Feed Manager app provides ADM representatives with easy access to a library of research, product brochures, and presentations to educate customers on ADM’s portfolio of nutritional offerings.
“ADM Animal Nutrition is committed to customer service and is always looking for ways to personalize products and services for our customers,” says Ruben Beltran, product manager for ADM Animal Nutrition. “With the help of the MycoLogic Feed Manager app, we can assess customer needs on an individual basis and recommend tailored solutions that make an impact on their day-to-day operations and ultimately their bottom line.”
For more information on the MycoLogic™ Feed Manager app contact ADM Animal Nutrition at 800-775-3295, [email protected], or visit www.ADMAnimalNutrition.com/specialty.
For more information about ADM Animal Nutrition visit www.ADMAnimalNutrition.com.
MycoLogic and ADM Animal Nutrition are trademarks of Archer Daniels Midland Company.
