Meatless Monday is a carefully orchestrated campaign that seeks to eliminate meat from Americans’ meals seven days a week — beginning with Mondays. Organized through the Center for a Livable Future at John Hopkins University’s Bloomberg School of Public Health, the campaign, which is funded in large part by wealthy, long-time animal rights activists Sid and Helaine Lerner, pushes an extreme animal rights and environmental agenda by promoting false claims about animal agriculture.
“Offering options is always better than alienating consumers by forcing a viewpoint—and diet—upon them,” said Johnson Smith. "At the Alliance we support consumer choice. People don't like to be forced to do anything. If the Meatless Monday campaign was honest—they would see that their numbers are dwindling and that their extreme viewpoint will ultimately lead to the campaign’s demise.”
To learn more about the myths and facts of the Meatless Monday movement and for access to any of the Alliance’s comprehensive resources including our “Why Meat” guide, please visit the Animal Agriculture Alliance website.