Rabobank has published a new flagship report about the need for global food and agri (F&A) companies to help realize the significant untapped agricultural power of sub-Saharan Africa. In the report, titled “How global companies can help sub-Saharan Africa reach its F&A potential,” Rabobank calls for F&A companies to increase their engagement with the region by acting as significant catalysts in sub-Saharan Africa’s F&A development. Rabobank sets out four zones of opportunities and five keys to success to improve Africa’s F&A capacity and help it meet the world’s increasing need for food. The report was presented by Rabobank Executive Board Chairman Piet Moerland at the Rabobank Duisenberg Lecture held in Washington, D.C. on October 13th in conjunction with the annual meetings of the IMF and World Bank.
Rabobank’s report comes at a time when the rampant increase in demand for agricultural commodities and stagnating supply growth have created an era of scarcity and higher price volatility. At the same time, the bank says, the gap between Africa’s actual and potential agricultural output is widening.
“Given the recent developments and fewer growth opportunities in the global F&A sector,” says Bill Cordingley, Head of Food & Agri Research for Rabobank in the Americas and report co-author, “global companies will need to look to markets like Africa to sustain future growth rates. There are increasing numbers of global F&A companies engaging with Africa, as illustrated in our report, but they need to go beyond the initial investment and knowledge-building stage where many of them stop. The more challenging step is to identify specific value chain opportunities and credible local partners who can co-invest or become a supplier. Nothing works in Africa without partnerships or supply chain alignment. But for those companies that get it right, the rewards will be considerable.”
Rabobank believes many more F&A companies need to change their mindset and take steps now to commit to Africa on a long-term basis. In both helping Africa reach its F&A potential and addressing the increasing requirements of Africa’s emerging urban consumers, global F&A companies will need to adapt their business models to the circumstances on the ground. But there are some overall principles which Rabobank identifies for where global companies should focus their efforts and how they can deliver a successful outcome. The report identifies four zones of opportunity where global F&A companies should focus:
1. Increase production sustainably – address the yield gap in existing farming operations, expand operations where possible and develop new land resources.
2. Add value by building sustainable supply chains for all players – reduce risk, improve productivity and access to capital and markets; minimize waste and locate processing close to production.
3. Become regionally and globally export competitive – utilize market access and insights; unblock infrastructure bottlenecks. (In particular, Rabobank identifies export opportunities for African cocoa, coffee, cashew nuts, palm oil and sugar.)
4. Address African consumers’ increasing and changing requirements – the local market will be key to success.
Rabobank’s report also identifies five keys to success in creating a sustainable African strategy:
1. Adopt an inclusive approach - build trust, mutual respect and create mutual value along the value chain, respecting local rights and interests.
2. Make a long term commitment –demonstrate trust by co-investing in infrastructure and supporting local market development.
3. Establish supply chain partnerships – develop robust, multi-year supply agreements that align interests along the chain, combining local and global approaches and expertise.
4. Bring unique capabilities, not just capital – include access to technology, expertise, markets, customers and leadership so global companies are “needed” not just “used.”