As part of an organization-wide revitalization of its communications and outreach efforts, the American Soybean Association today unveiled the newly-redesigned SoyStats.com. SoyStats.com is the online home for SoyStats, ASA’s annual publication of statistical data on the soybean industry in the United States. The publication, released earlier this year, celebrates its 20th anniversary.
“We found that visitors to the site and users of the SoyStats guide were simply looking for information in the easiest and most direct manner possible,” said Patrick Delaney, ASA’s communications director. “The new format gives quick, easily-digestible information on all aspects of soybean production, consumption and export for farmers, consumers, industry and media.”
Designed by Hastings, Neb.-based David & Associates, the site provides easily accessible information on planting data, yield and production, market value, uses, exports and global competitors.
Major funding for the 2013 SoyStats and the new SoyStats.com is provided by the United Soybean Board. Additional financial support for the project comes from the Illinois Soybean Association, Indiana Soybean Alliance, Iowa Soybean Association, North Dakota Soybean Council, South Dakota Soybean Research and Promotion Council, U.S. Soybean Export Council, Kentucky Soybean Board, Minnesota Soybean Research and Promotion Council, Mississippi Soybean Promotion Board, Ohio Soybean Council, Delaware Soybean Board, Kansas Soybean Commission, Maryland Soybean Board, New York Soybean Board, North Carolina Soybean Producers Association, Oklahoma Soybean Board, South Carolina Soybean Board, Tennessee Soybean Promotion Council, Missouri Soybean Merchandising Council and Virginia Soybean Board.