Cygnus Business Media today announced that it has sold its Agriculture Group to the American Farm Bureau Federation, an independent, non-governmental, voluntary organization based in Washington D.C., for an undisclosed amount.
The transaction was handled by Corporate Solutions, Inc., and was finalized on July 30. All employees were retained by the Farm Bureau.
The Agriculture Group reaches the entire producer-to-processor chain. It is composed of five tradeshows, including four of the industry’s largest, producer-focused outdoor and indoor shows in America: Minnesota Farmfest, Dakotafest, Amarillo Farm and Ranch Show, Northern Illinois Farm Show, and the IDEAg-branded Interconnectivity Conference. The business also publishes FEED & GRAIN magazine and Case IH Farm Forum magazine, and associated digital content properties.
“We are pleased the Farm Bureau acquired the properties,” said Cygnus CEO John French. “The properties were highly profitable and have drawn significant interest for many years. It is a perfect fit.”
American Farm Bureau Federation President Bob Stallman said, “This acquisition is the union of very strong brands that are deeply-rooted in agriculture. By joining the Farm Bureau family, these publications and events create additional opportunities for us to serve farmers, ranchers and the stakeholders looking to connect with them.”
Cygnus Business Media is a privately held, internationally recognized, technology business-to-business media company founded in 1996. The company offers comprehensive, integrated advertising and marketing programs for some of the world's strongest business-to-business brands. Its diverse portfolio serves 13 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, and nearly 1 million industry professionals via its custom marketing services group and expositions, and attracts 2 million unique visitors to its websites monthly.