More than 250 national, regional and state groups representing just about every aspect of U.S. food production, including farming/ranching, feed, grain, crop chemical, equipment manufacture, meat/crop processing and other endeavors relying upon farmers and ranchers, sent a letter February 7 to Sergio Marchionne, chair and CEO of the Chrysler Group LLC, thanking him for a Ram trucks Super Bowl commercial entitled “So God Made a Farmer.”
The two-minute commercial features the legendary radio broadcaster Paul Harvey reading his original essay on the importance of farmers and ranchers to America’s quality of life as iconic farming and ranching images are shown. The ad also benefits the National FFA Foundation. Every view, download or share at http://www.ramtrucks.com/en/keepplowing/ will generate Ram trucks financial support for the FFA Foundation’s “Feeding the World – Starting at Home” program. As of February 7, the spot, rated the third most popular Super Bowl commercial by USA Today’s “Ad Meter,” had been viewed by 6 million viewers. Chrysler and Ram trucks, along with corporate partners Farms.com, Case IH, Stihl, Bosch and Mossy Oak equipment companies, also declared 2013 to be “The Year of the Farmer.” The letter was written and signatures gathered through a joint effort by the Farm Animal Welfare Coalition (FAWC), an ad hoc Washington, DC, coalition of ag groups working to ensure state/federal legislation/regulation affecting livestock and poultry production is balanced between animal wellbeing and producer wellbeing, and the Animal Agriculture Alliance (AAA). The letter and its list of signatures can be viewed at www.animalagalliance.org. FAWC can be reached at email@example.com.