Moving decisively to address the growing demand of feed formulators and animal nutritionists for mobile access to their formulation data anytime, anywhere, Feed Management Systems, Inc. (FMS) today introduced Brill® Mobile, the animal feed industry’s first mobile application for formulation.
Brill® Mobile will be available for a first look and opportunity to try this landmark application at the International Production and Processing Expo (IPPE) in Atlanta, January 29-31. FMS is inviting visitors to stop by its booth (#3239) to learn more about Brill® Mobile and experience the application in real time. Dr. John Foley, FMS’s formulation portfolio manager, said that the first version of Brill® Mobile can be downloaded in three easy steps by customers who register and qualify.
“We’re looking at this first version as a large pilot project,” Foley explained. “We want customers to try Brill® Mobile so we’ve decided to make it broadly available to as many people as possible so that we can gather a good cross-section of feedback to understand what features provide the most value. That feedback is vitally important in new areas like this because it enables us to ultimately deliver precisely what users want and need in a mobile formulation application,” Foley said.
Initially, Brill® Mobile will enable feed formulators and animal nutritionists to view ingredient prices and formulas for each plant location and receive and respond to formulation-related notifications via a message from their mobile device. The first version of Brill® Mobile is designed for Apple’s iPhone® devices. Applications for other smartphones and mobile devices will follow in the near future.
As part of its ongoing market research, FMS tracks industry data and user needs and preferences. Over the last several years, smartphone usage has been rapidly expanding among feed formulators and nutritionists across a wide range of species. In fact, a recent Confidence Index by the U.S. poultry industry put smartphone usage by its members at 68%. Usage goes well beyond just making phone calls and now includes email, texting, checking market data and pricing, editing reports and accessing timely business information. In addition, smartphone applications have been expanding rapidly across the entire spectrum of agriculture. For several years, farmers, growers and producers have been increasingly using smartphone technology to manage their operations and monitor industry trends.
Duey Yliniemi, vice president of development and product strategy, explained that Brill® Mobile is built on Microsoft’s Windows Azure™ cloud platform, which functions as the ‘middleware’ or link between the Brill® Mobile application and a customer’s entire formulation database, which is housed in Brill® Formulation. “Windows Azure™ is the enabling technology for mobile access to a customer’s
formulation data and functions,” he said, adding that “we plan to work on other Windows Azure™ cloud-enabled solutions that will give our customers access to their data anytime, anywhere—while reducing costs of infrastructure.”
Lori Harner, who leads FMS marketing, said that the company has and continues to explore and evaluate a range of technologies and applications for its market-leading solutions. “We are always looking at new ways that technology can help our customers work more efficiently and effectively. Through our research, we found that there is an urgent customer need for mobile applications and have made a strategic decision to prioritize mobile,” Harner explained.
Brill® formulation, a Feed Management Systems brand, is the leading formulation solution in the world. It is sold globally through a network of FMS resellers. To learn more about Brill® Mobile, stop by the FMS booth at IPPE, contact your FMS Account Manager or visit: www.feedsys.com.