The Peterson Brothers, three siblings from a cattle and wheat operation in Assaria, KS, became the latest YouTube viral video sensation with their song parody “I’m Farming and I Grow It” video designed to remind America where its food comes from.
The brothers – Greg, Kendel and Nathan – posted their parody of the 2011 pop hit “I’m Sexy and I Know It” on Monday, June 24 and by the end of the day, it had about 3,000 viewings. By 10 a.m. EDT June 29, nearly 1.6 million YouTube viewers had seen the video thanks to an aggressive community and industry promotion campaign.
The sheer quality and entertainment value of the video, which the brothers produced to remind consumers not to take food production for granted and to show what real farm life is like, has made the Peterson Brothers media darlings. They’ve been besieged by interview requests, and traveled to New York City to appear June 29 on ABC’s “Good Morning America” and Fox News.
In a related move, the U.S. Farm & Ranch Alliance (USFRA) announced this week it’s looking for a few good farmers to be spokespeople for the group. USFRA, funded by checkoff dollars from participating ag groups, is chaired by American Farm Bureau Federation (AFBF) President Bob Stallman, who said this week, “USFRA is looking for standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and who are actively involved today in sharing those stories.”
Entries will be accepted through September 8, 2012, with 10-15 finalists announced at the November, 2012 Food Dialogues event in New York City. At that point, public voting will be conducted online. The winners of this “Faces of Farming and Ranching” contest will participate in national media interviews, advertising and public appearances, and will receive a $10,000 stipend and a $5,000 contribution to their favorite ag-related or local charity.