Maxi-Lift^® announces the promotion of two industry veterans within its ranks. Bo Fisher has been promoted to Vice President of Sales/North America and Byron Smith, promoted to Vice President of Business Development and International Sales. 

Bo joined Maxi-Lift in December of 1994.  He has a degree in Business and Marketing from the University of North Texas and completed training at the University of Industrial Distribution.  He is a member of GEAPS, where he served on a number of international committees and held an Associate Board Director position. He is also a member of NIBA-The Belting Association and serves on their marketing committee. 

Bo is responsible for Maxi-Lift’s North American sales program and the account management team. He is also acting Product Manager for the agricultural elevator bucket line.  

Byron joined Maxi-Lift in August of 2007.  He graduated with a BBA in Finance from Texas A & M and a Masters in International Management from Thunderbird School of Global Management. Upon graduating from Thunderbird, he began a 14 year career with Archer Daniels Midland Company, working as a grain merchandiser, commodity trader and in product sales. He was subsequently employed by Con Agra as the Commodity Trading Director for Molinos of Puerto Rico. Returning to the states, he worked for three years as a domestic and international Supply Chain Manager for Auto Zone. Byron started his career with Maxi-Lift as the Territory Sales Manager for the Southeast U.S. and Latin America. He was promoted to Business Development Leader and then Director of International Sales. 

Byron’s new role places him as the lead of Maxi-Lift’s efforts to help find, educate and convert prospects— both at home and abroad.  He will also focus on expanding international sales through distributors and representatives.