USPOULTRY Announces New Communications Strategies Workshop

U.S. Poultry & Egg Association has added a new Communications Strategies Workshop to its line of educational seminars. Sponsored by the U.S. Poultry & Egg Association's Poultry & Egg Institute, the Communications Strategies Workshop will be held November 2 -3, at the Marriott Marquis in Atlanta, GA.

Top management, facility managers, communications/public relations managers, and human resource managers across the poultry industry are faced with instant access to news and events occurring at their poultry operations. The focus of the new Communications Strategies Workshop is to assist everyone in developing effective communications about their company and the industry, in areas such as crisis management, the use of social media, community outreach endeavors, events and tradeshows, etc.

“The internet, social media, and YouTube are significant outlets that help determine how companies communicate in today’s world. As a result, strategic communications has never been more important to a company’s successful operation. Our goal is to provide the tools you need to be a leader in strategic communication,” said program committee chairperson Cassie Jo Arend, Cooper Farms.

The program will include presentations on Successful and Positive Ag Industry Communication; One Company’s Crisis Action Plan; Raising Awareness Internally: Getting Your Employees Involved; Face Book/Social Media Strategies; Community Outreach: Spreading Your Positive Message; and tactical instruction Roundtable Workshops on website portrayal, event/tradeshow communication, and writing effective news releases.

To register for the Communications Strategies Workshop, go to www.poultryegginstitute.org.