Measurement and Information: The Currency of Grain Quality
Researchers and industry stakeholders from around the globe discussed ways to discover and market value-added qualities while keeping end-user utility in mind at last month's International Grain Quality and Technology Congress.
Anyone who doesn't buy into the fact that we operate in a truly global marketplace is only fooling themselves.
That point was clearly reinforced as I sat down for the opening luncheon at the 2008 International Grain Quality and Technology Congress. Joining me at the table were two Argentine researchers, a South African grain industry representative, our keynote speaker representing a Dutch-based financial giant that is a major player in U.S. agribusiness, and all of this, taking place in Arlington Heights, IL. Now that's global.
With the express purpose of bringing together some of the brightest minds from the public, private and regulatory sectors to discuss cutting-edge research and the trends driving those efforts, the Congress seemed to have executed their design to near perfection.
“We are extremely pleased with the depth and breadth of expertise represented here at the Congress,” said Dr. Dirk Maier, department head, Grain Science and Industry, Kansas State University, and a co-organizer of the event.-
My background in media includes helping launch trade magazines and custom publishing (content marketing in today’s lingo) products. Doing the research, figuring out what the audiences wanted, then getting involved in creating a new product was always exciting. And still is!
In August, the launch of Feed & Grain Live culminates with our inaugural event. There’s always the potential for a few headaches (maybe more than a few) when you’re creating something new, but it always gets my adrenaline...