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Making the Most of your Marketing Efforts: Reconsider Your Customers Needs

January 2014 | Departments | Manager's Notebook | By Joan Fulton and John Foltz

Today’s business environment is more competitive than ever. As a successful manager in the feed and grain industry, you are actively responding to the many demands of this ever challenging business environment, which likely includes a multifaceted marketing program. It is easy to become focused on all of the immediate decisions that need to be made (such as approving the latest update to your website; finalizing the price quote that is due within the hour, etc.). In this column we invite...

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