Applying  Exceptional  Customer Service to Feed and  Grain Businesses

Applying Exceptional Customer Service to Feed and Grain Businesses

Feb March 2015 | Departments | Manager's Notebook | By Dr. John Foltz and Dr. Christine Wilson

 Some folks may argue that superior customer service might be more important for retail stores, rather than a business like a grain elevator or feed mill. But it can make a difference in the competitive feed and grain industry — for the very reason that it is competitive. You do have competitors, and attracting and keeping more business is a desirable strategy.

Making the Most of your Marketing Efforts: Reconsider Your Customers Needs

January 2014 | Departments | Manager's Notebook | By Joan Fulton and John Foltz

Today’s business environment is more competitive than ever. As a successful manager in the feed and grain industry, you are actively responding to the many demands of this ever challenging business environment, which likely includes a multifaceted marketing program. It is easy to become focused on all of the immediate decisions that need to be made (such as approving the latest update to your website; finalizing the price quote that is due within the hour, etc.). In this column we invite...

[Read More]