Selling is an integral part of your feed and grain business every day, and we are sure that you have extensive experience with selling. However, when was the last time you thought about your selling approach and identified factors that could improve your sales effectiveness?
Once again we are with Mike, the general manager of our mythical multistation grain cooperative located somewhere in the western Corn Belt. Today, Mike has wandered into an interesting conversation about subprime mortgages at the coffee shop. And what he hears is enough to make his coffee turn cold.